The website is one of the most important part of your business and should be treated as ASSET IN YOUR BUSINESS. Most of the business people gets so much involved in their day to day business that they sometimes forget about their BRAND ONLINE. Your website works 24 hours a day, 7 days a week and 365 days a year, so it is your marketing broucher which is visible whole year. So we have complied some tips which may help you to get streamline your website inline. Hope it is useful to you.
Have professional logo representing your brand?
Represent your brand every where same, on your print material as well as on website. Keep the same design and colors of the logo all over and it is recommended to keep the logo on top left corner of the website.
Have easy to use navigation menu?
Keep the navigation menu simple and easy to use so that users can easily navigate from one page to other. Also keep the navigation consistent on all the pages.
Use colors matching with your brand
Try to keep the colors matching to your brand identity so that clients can see the consistency all over on you print material and website.
Choose fonts that are easy to read on all the browsers and latest devices
Use simple fonts which are easy to read and keep the fonts color black with white background which is easy to read and soft on eyes. As most computer (pc or mac) does not support the fancy fonts so try to use the simple default fonts which can be easily available on all the computers.
Use responsive website design
Now a days most of your users are using mobiles, tablets and computers on same time, so try to have website which is easily optimized on all latest devices. So your website should fit on computer as well latest devices easily.
Have contact form?
Have a contact form which your users can fill and submit to get some kind of feedback from you.
Have about us page?
This is the most important page on your website. Research shows that most visited page on any website is about us page. So have about us page with detailed information about you/your company and google also gives an importance to this page and index the about us page fast.
Give reason to take action
Visitor on your website should leave his name and contact information so that you can contact him later is one the most important action plan. So create a small email capturing system to collect their information in return of some information you provide them free of cost. So you can give some free tips/ebook/gift voucher to your visitors and collect their contact information.
Ask for Testimonials/ Reviews
Always ask for reviews from your happy customers and add them to your testimonial/review page. This is also very important page which gives your clients a reason to trust you. Also try to display 5 star images which speaks more than words.
Hope the website design tips may improve your website business. Best Of Luck