Good and Bad News for Website Owners: “Google has announced “Mobile-First Indexing” for websites and how it may effect you
According to Google’s new update which is coming into effect from this month, Google will rank and index the mobile version of the website first. In another way to say, Google will index Mobile website, not the desktop version.
This is happening because of the growing number of searches performed on mobile devices and they want to provide the better user experience. Also, they have recently announced beginning in July 2018, content that is slow-loading may perform less well for both desktop and mobile searchers.
So let’s break down how this update will affect you depending on what kind of website you have:
Desktop-only website: Google will still rank and index your website, but it may effect Search Engine Results.
Both desktop and mobile versions: Your mobile website will rank first and you must optimize (SEO) it properly.
Responsive website: You are lucky and you have only one website which works for mobile and desktop and that site is already optimized to provide an excellent mobile experience.
Mobile Apps/AMP: Mobile apps may not be affected, as they are searched through Google play store.
So what to next?
First, make sure to check if you have a mobile ready website. You can check on the Google’s official site and the link is below:
Also you can check on the tool provided by Cloud Media which will provide detailed SEO Audit information including page speed test about your website with the recommendation to optimize it for mobile and Google Search Engine.
Benefits of Sitemap and Tips on Designing a Sitemap
Have you ever wondered how a search engine works and how the results are generated by search engines when you try search something? Sometime you find what you need easily and sometime it brings irrelevant results.
Two factors play vital role for making search engines work effectively and efficiently:
The Search Spider
What is a sitemap?
A sitemap is basically a page or pages that serve/s as a directory by listing all the links to all documents and files found in a website. It is not merely a random listing of links, but organized in such a way that it gives the web user an idea of how all the information that can be found in the site fits into an outline or framework. It is like viewing the table of contents of a book, or viewing the “concept map” of the site’s content.
What is a spider?
In SEO language, spider is not an animal found in your closet. This electronic search spider is actually a bot which collects data and copies content to be stored in the search engine’s database when keywords are fed into the search dialogue box. The spider reads the content of the site and sends another bot to follow the links and copy the content contained in them.
What purpose does a sitemap serve?
A sitemap like any other map gives directions to a navigator. It primarily targets search engine spiders so that they are properly directed to your site and to the links where keywords entered in the search dialogue appears. As such, it is actually a useful tool in search engine optimization. A well organized site map would guide the spider to find the information it needs when keywords are entered during a search operation.
As an additional beneficial consequence, sitemaps have proven to be useful even to web users. Since a sitemap displays all the links to information found in a website, it helps the user to search for a particular topic in mind. Many users also use the sitemap to navigate between pages in a site.
What are the benefits of having a sitemap for my website?
1. No page would be left unturned
Going back to the purpose of sitemaps, having one would mean faster and easier tracking and crawling of spiders all over your site. As a result, search engines would surely get to the view all the pages of your site and not just the pages containing random keywords.
2. Easier navigation for site visitors
Once a web user has accessed your sitemap, they need not go back to the search engine page to look for what they need. If what they are looking for is in your site, then they would have an easier and faster way of locating it.
3. Potential advertising value
If it so happens that a relevant product or service company reaches your site, then it would be easier for them to see how best they can position themselves in the different pages of your site as a paid page advertisement.
4. Encourage greater traffic to your site
If your company website has a sitemap then potential buyers would have an easier time in accessing your latest products and services. Moreover, they would not miss out on any product that might be off future interest to them since the sitemap would display all information found the site.
How are sitemaps formatted?
There are at least three major types of sitemaps: indexed, full categorical, and restricted categorical. An indexed site map appears as an alphabetical listing or directory.
A full categorical map displays all links classified into categories; while a restricted categorical sitemap displays all links listed in a chosen category at a time. The full and restricted sitemaps are very similar except that the former displays all links in all categories all at once in a page, while the latter focuses only the links under the selected category for easier and less eye-straining viewing.
The most widely used format is the full categorical. Based on the results of a 1999 SURL study on sitemap designs, the full categorical format is most preferred by users since it is easier to search for topics within the site and it allows easier comparison between and among categories.
Submit Sitemap Links:
To Submit Sitemap you can register with Google Web Master Tools and submit it free
Or if using wordpress use the best sitemap generator plugin which will submit website automatically to search engines
Some tips in setting up your sitemap
1. Link the sitemap only to your homepage.
This is to ensure that the spider starts searching from your homepage down to all the pages listed in your sitemap. In this way, no page would be left unvisited by the spider.
2. Do not go beyond 30 pages for a sitemap.
Large websites having 50 or more pages should not go beyond 30 since this adds more pages to the site, and might make search engines think that the sitemap is a link farm. Also, this prevents overcrowding of links which could be tiring to view.
3.Check all the links listed in your sitemap.
It can be discouraging when you click on a link only to find out that nothing is displayed. Test your sitemap; click all links in every page to make sure that all links are indeed linked to the right page.
4. Give keyword-rich titles to sitemap links.
Keyword-rich titles give your site more advantage in being searched properly under the right category. But be sure to have this sitemap link linked back to the sitemap (e.g. back to sitemap).
5. Provide a short description for the links in the sitemap.
Doing so would give readers a better idea of what to find in the link and save them time on surfing.
6. Be consistent in designing your sitemap with the other pages of the site.
Employ a recurring design and the same HTML template for all pages to establish identity and build character to your website.
Now that you have learned basic things about sitemaps, maybe it is time for you to build one for your site.
Website Design, E-Commerce Websites and SEO – Search Engine Optimization
The website is one of the most important part of your business and should be treated as ASSET IN YOUR BUSINESS. Most of the business people gets so much involved in their day to day business that they sometimes forget about their BRAND ONLINE. Your website works 24 hours a day, 7 days a week and 365 days a year, so it is your marketing broucher which is visible whole year. So we have complied some tips which may help you to get streamline your website inline. Hope it is useful to you.
Have professional logo representing your brand?
Represent your brand every where same, on your print material as well as on website. Keep the same design and colors of the logo all over and it is recommended to keep the logo on top left corner of the website.
Have easy to use navigation menu?
Keep the navigation menu simple and easy to use so that users can easily navigate from one page to other. Also keep the navigation consistent on all the pages.
Use colors matching with your brand
Try to keep the colors matching to your brand identity so that clients can see the consistency all over on you print material and website.
Choose fonts that are easy to read on all the browsers and latest devices
Use simple fonts which are easy to read and keep the fonts color black with white background which is easy to read and soft on eyes. As most computer (pc or mac) does not support the fancy fonts so try to use the simple default fonts which can be easily available on all the computers.
Use responsive website design
Now a days most of your users are using mobiles, tablets and computers on same time, so try to have website which is easily optimized on all latest devices. So your website should fit on computer as well latest devices easily.
Have contact form?
Have a contact form which your users can fill and submit to get some kind of feedback from you.
Have about us page?
This is the most important page on your website. Research shows that most visited page on any website is about us page. So have about us page with detailed information about you/your company and google also gives an importance to this page and index the about us page fast.
Give reason to take action
Visitor on your website should leave his name and contact information so that you can contact him later is one the most important action plan. So create a small email capturing system to collect their information in return of some information you provide them free of cost. So you can give some free tips/ebook/gift voucher to your visitors and collect their contact information.
Ask for Testimonials/ Reviews
Always ask for reviews from your happy customers and add them to your testimonial/review page. This is also very important page which gives your clients a reason to trust you. Also try to display 5 star images which speaks more than words.
Hope the website design tips may improve your website business. Best Of Luck
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