10 Simply Best Tips for Improving Your Website Design

The website is one of the most important parts of your business and should be treated as ASSET IN YOUR BUSINESS. Most of the business people get so much involved in their day to day business that they sometimes forget about their BRAND ONLINE. Your website works 24 hours a day, 7 days a week, and 365 days a year, so it is your marketing brochure that is visible the whole year. So we have compiled some tips which may help you to get streamline your website inline. Hope it is useful to you.

Have a professional logo representing your brand?

Represent your brand everywhere same, on your print material as well as on the website. Keep the same design and colors of the logo all over and it is recommended to keep the logo on the top left corner of the website. Here are some tip for crafting your brand identity

• Professional Logo: Begin by crafting a professional logo that captures the essence of your brand.
• Color Palette: Select colors that resonate with your brand identity, maintaining uniformity across your platform.
• Clear Typography: Opt for easily readable fonts that improve legibility across various devices.

Have an easy to use navigation menu?

Ensure Seamless Navigation Experience: Maintain a straightforward and intuitive navigation menu design, facilitating users in effortlessly traversing between pages. Additionally, uphold consistency in navigation across all pages, providing a unified browsing experience throughout the website.

Maintain Brand Cohesion Across Platforms

Strive to harmonize colors with your brand identity across all print materials and digital platforms. This concerted effort ensures clients perceive a consistent visual identity, reinforcing brand recognition and trust across various mediums.

Choose fonts that are easy to read on all the browsers and latest devices

Use simple fonts that are easy to read and keep the color of the font black with a white background which is easy to read and soft on the eyes. As most computer (pc or mac) does not support the fancy fonts so try to use the simple default fonts which can be easily available on all the computers.

Use responsive website design

Nowadays most of your users are using mobiles, tablets, and computers at the same time, so try to have website which is easily optimized on all the latest devices. So your website should fit on computer as well latest devices easily.

Avoid flash

Try to avoid flash for making some kind of animation to give good effects to images. There are a lot of different ways to get the same result like sliding images, flashing banners. So this all now can be achieved using JavaScript and JQuery after effects.

Offer an Interactive Communication Channel

Have about us page?

This is the most important page on your website. Research shows that the most visited page on any website is the about us page. So have about us page with detailed information about you/your company and google also gives importance to this page and index the about us page fast.

Give the reason to take action

The visitor on your website should leave his name and contact information so that you can contact him later is one the most important action plan. To create a small email capturing system to collect their information in return for some information you provide them free of cost. So you can give some free tips/ebook/gift vouchers to your visitors and collect their contact information.

Ask for Testimonials/ Reviews

Always ask for reviews from your happy customers and add them to your testimonial/review page. This is also a very important page that gives your clients a reason to trust you. Also, try to display 5-star images that speak more than words.

 

Prioritize User-Centric Design Approach

• User Feedback Integration: Continuously solicit feedback from users and conduct frequent usability tests to fine-tune and enhance the overall user experience.
• Utilization of Analytical Tools: Harness the power of tools such as Website Grader, Crazy Egg, and Loop to gain valuable insights through comprehensive analytics and user testing, enabling informed decision-making in optimizing website performance and user satisfaction.

Craft Website Content Tailored to Client Needs

Ensure your website offers valuable and relevant information that addresses the needs and interests of your clients. By providing useful content that aligns with their preferences, you can enhance engagement and satisfaction, ultimately fostering stronger relationships and trust.

Hope the website design tips may improve your website business. Best Of Luck

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